top of page

ABOUT IAN WAKEFIELD

After completing my CIM postgraduate Diploma in Marketing in 2008, I progressed on to be recognised as a chartered marketer in 2010.

 

I am passionate about marketing and have been privileged to work for some innovative, creative and market-leading organisations in the last few years.  I specialise in sports marketing consultancy.

MY EXPERIENCE

I have a wide range of experience across a variety of different sectors including elite sport, NGOs, professional bodies, international sports events, charities, hotels, fitness, leisure, education, health and local authorities.  

 

I am results-orientated and have used my marketing, management and organisational skills to promote world-leading events and teams including British Basketball, the Tour de France and the Scottish Open. During these and other more permanent roles I gained valuable experience in:

 

  • Managing creative agencies

  • Managing and working with website providers

  • Radio advertising

  • Billboard advertising

  • Street advertising

  • Public transport advertising

  • Commissioning of photography/filming

  • Managing and producing digital and printed media

  • Proofreading

  • Integrated marketing approach across all mediums

  • Engagement with local and national TV/Radio and Newspapers/Magazines

  • Website design and maintenance

  • Social media

  • Working within and developing brand and style guidelines

  • Preparing for multiple interviews

  • Managing a busy press office

  • Analytics and reporting

  • Developing strategic plans

 

I am also a qualified PRINCE2 practitioner and well-practiced at managing multiple projects at the same time.  

 

Don't just take my word for it, click on my Linkedin profile below, and read the many recommendations and endorsements I have received for my work. Or see my testimonials.

bottom of page